Journal of Clinical Research & Bioethics

Department of Neuroscience, Purdue University, Vice President of Innovation and Research HCD Research, Flemington, USA

Biography

Michelle Murphy Niedziela has studied in the Department of Neuroscience, Purdue University, Flemington, USA.  Michelle Murphy Niedzielahas published numerous research papers and articles in reputed journals and has various other achievements in the related studies. Michelle Murphy Niedziela has extended his valuable service towards the scientific community with his extensive research work.

Publications

• Review Article   
  Myths and Misunderstandings in Consumer Neuroscience
  Author(s): Michelle Murphy Niedziela* and Kathryn Ambroze
  
  The interdisciplinary field of consumer neuroscience utilizes techniques from psychology, neuroscience, economics, and marketing to gain a more comprehensive understanding of the consumer experience. Ethical, legal, and social consequences of integrating physiological and brain technology into market research have raised concerns, especially as this field continues to expand. Further, the expectations of the technology and research findings are often tainted by misrepresentation of false claims, neuromyths or inaccurate reporting. Herein, an explanation of consumer neuroscience is provided, as well as its limited power of persuasion. Concerns for autonomy, control, and privacy are addressed by reviewing common misconceptions of the influence consumer neuroscience has on decision making. Additionally, this paper clarifies the limitations of certain techniques implemented and discusses .. View more»
  

  DOI: 10.35248/2155-9627.21.s8.004

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