Health Care : Current Reviews

Using transformational leadership and innovative marketing strategies to achieve empirical outcomes in an emergency department

27^th International Congress on Nursing Care & Nursing Education

November 21-22, 2018 Bangkok, Thailand

Janine Liza Duran

Mount Sinai Health System, USA

Posters & Accepted Abstracts: Health Care Current Reviews

Abstract:

Transformational leadership is a style of leadership where a leader works with subordinates to identify needed change, creating a vision to guide the change through inspiration and executing the change with committed members of a group. Emergency departments are increasingly confronting challenges such as overcrowding, understaffing, increased waiting times, poor patient satisfaction and staff burnout. Transformational leadership can play a key role in revitalizing and assisting stressed Emergency Departments where resource limitations present real and consistent roadblocks to significant performance improvement, staff morale and motivation. As a transformational leader, once must find ways to influence and change behavior. Integral to creating changes in the different issues in the Emergency Department is staff engagement. Due to patient-care demands and increasing institutional requirements, staff members are becoming increasingly overwhelmed by the amount of information they receive and initiatives with which they must comply. Traditionally, hospital leaders use a linear approach to communicate with staff. An example is a manager reads a policy to staff, with the expectation that they will follow the requirements. As hospitals become increasingly tactical in their approach to innovation, it is recognized that the top-down approach to performance improvement is ineffective. The most valuable asset in the workplace is the staff. Their engagement and productivity can dictate the success of a project.

Biography :

E-mail: janinelizaduran@gmail.com