Health Care : Current Reviews

Investigation of intended service quality levels in health-fitness centers in Turkey

Global Healthcare & Fitness Summit

July 20-22, 2015 San Francisco, USA

Aydogan Soyguden1, Sabri Kaya2 and Safa Hos1

1Hittite University, Turkey 2Kirikkale University, Turkey

Posters-Accepted Abstracts: Health Care: Current Reviews

Abstract:

The research goal of this article is to evaluate the quality of services in health-fitness centers a medium-sized city that located in Central Anatolia Region in Turkey. In this study, assessments of the levels of service perceived and expected by the customers in four different dimensions (staff, program, locker rooms and facility) were carried out in order to identify the levels of fitness centers in terms of service quality. The replies provided by 219 members of fitness center who filled out the scale form voluntarily and without skipping any parts were evaluated. In order to measure the service quality of fitness in the study, Service Quality Assessment Scale (SQAS) which was developed by Lam et al. (2005) and whose Turkish adaptation was done by Gurbuz et al. (2005) was used. In order to find the differences between the groups, �??Paired-Samples "t" test�?�, �??Independent Samples "t" test�?� and �??One way ANOVA�?� were utilized. In terms of statistics, it was discovered that there was a meaningful difference in all of staff, program, locker rooms and facility at the level of p<0.05. Among those, the lowest level of quality was observed to belong to �??program�?� dimension with the unit of -0,564. Later, with the -0,509-unit difference �??locker rooms�?� dimension with the -0,487-unit difference �??staff�?� dimension and with the -0,481-unit difference �??facility�?� dimension follow respectively. It was found that the average of unit for female customers was higher compared with that of male ones according to the gender. According to age status, the average of staff and program scores of those participating in the survey who are between 15 and 20 was lower than that of the people who are between 31 and 35. According to education status, it was understood that the customers with high school degree and over have more expectations in all of 4 dimensions.

Biography :

Email: aydogan38@hotmail.com