Agrotechnology

Effectiveness of agricultural program-Amachi Mati Amachi Manse as perceived by televiewing farmers

2^nd International Conference on Agricultural & Horticultural Sciences

Radisson Blu Plaza Hotel, Hyderabad, India February 03-05, 2014

Lad Anuradha Subhashrao

Posters: Agrotechnol

Abstract:

Television admittedly plays a very important role in imparting information to the audience. The value of any program can only judged through audience response and their feedback. The present investigation was conducted in Parbhani district in Marathwada region of Maharashtra State. Three talukas viz., Parbhani, Selu and Manwat were selected randomly by lottery method from the district. Four villages were randomly selected by lottery method from each taluka. Thus, total twelve villages were selected. Ten respondents who are seeing the programme Amachi Mati Amachi Manse on Sahyadri channel regularly were selected randomly by lottery method from the list. Thus, there were a total of 120 respondents, from whom the data were collected. It was observed that majority of the televiewers were from middle age, had education upto secondary level, medium family size, small size of land holding, medium annual income, farming as the major occupation, had medium social participation, medium extension contact, and medium cosmopoliteness. As regards overall perceived effectiveness, it was noticed that majority of the televiewers were from medium perceived effectiveness categor y. The variables namely education, annual income, occupation, social participation, extension contact and mass media exposure were positively and significantly related with perceived effectiveness of agricultural programme Amachi Mati Amachi Manse.

Biography :

Lad Anuradha Subhashrao has completed her M.Sc. (Agri.) at the age of 24 years from Vasantrao Naik Marathwada Krishi Vidyapeeth, Parbhani, Maharashtra. She is Ph.D. scholar of Dept. of Extension Education, VNMKV, Parbhani. She has published 11 research articles and 2 popular articles. She was also awarded with ASPEE foundation junior and senior research fellow at M.Sc. and Ph.D. levels. She has presented papers in 6 national conferences and 1 international conference.