Oral Health and Dental Management

Dental marketing online: Trends and best practice in online marketing

18^th Asia-Pacific Dental and Oral Care Congress

November 21-23, 2016 Melbourne, Australia

Carolyn S Dean

My Dental Marketing, Australia

Posters & Accepted Abstracts: Oral Health Dent Manag

Abstract:

To have a successful practice you need to understand and embrace online marketing. The best way to market your practice has changed. Gone are the days of yellow pages ads and flyer drops. This talk will demystify these topics, telling you what you actually need to know and giving you the tools to grow your practice with effective online marketing. There is a lot of discussion about online marketing, social media and search engine marketing for businesses. Some dental practices are already engaging in online marketing while other dental practices have an intuitive hunch that there is something to online word-ofmouth marketing, but theyâ??re just not sure yet what it is. This talk covers the most common forms of online marketing and why and when you should use them. From this talk you will: Discover the 9 steps to online dental marketing success; know what online strategies are right for your practice; learn the secrets to a great website; understand how to structure your online presence for maximum conversion; know what social media platforms you should be using and why; hear why you need to use Google My Business; understand why you need to start blogging; identify which search engine marketing strategy is right for your practice; hear why it is critical to watch your online reputation; evaluate if video marketing is right for your practice; and learn to reactivate existing clients with the use of email marketing.

Biography :

Email: carolyn@mydentalmarketing.com.au