Journal of Socialomics

Understanding the Over View of Social Marketing and Well-Being Approachess and Effects

Philip Walsh^{* 1}Department of Entrepreneurship and Strategy, Ted Rogers School of Management, Toronto, Canada
^*Correspondence: Philip Walsh, Department of Entrepreneurship and Strategy, Ted Rogers School of Management, Toronto, Canada, Email:

Received: 04-Apr-2022, Manuscript No. JSC-22-16681; Editor assigned: 07-Apr-2022, Pre QC No. JSC-22-16681 (PQ); Reviewed: 22-Apr-2022, QC No. JSC-22-16681; Revised: 29-Apr-2022, Manuscript No. JSC-22-16681(R); Published: 06-May-2022, DOI: 10.35248/ 2167-0358.22.11.118

Description

Social marketing is a social and administrative process, it requires a socio-ecological approach, but unfortunately few companies cared it. Social marketing emerged as a discipline in its own right in the 1970s as a result of the acceptance of environmental approaches in Western countries. Today, social marketing principles are used in developing countries in areas such as health promotion, population control, environmental protection, economic development, racism and human rights. Social marketing is not a new phenomenon as its roots are found in ancient development strategies, social reform campaigns.

Social marketing uses a variety of marketing principles, processes, methods, behavioural theories, models, etc. to provoke changes in social behaviour to social problems. However, some researchers say that social marketing has traditional downstream approaches that include efforts to drive change in individuals who are already adopting unhealthy habits, and the development of unhealthy habits helps prevent people. We believe it will include both an upstream approach that focuses on that.

Social marketing is not a science, but a specialized technique that uses multiple scientific disciplines to create programs designed to have a large impact on human behaviour. Commercial marketing targets purchasing behaviour, product selection behaviour, and product promotion behaviour. People are asked to buy products, switch brands, and talk positively about the company's products. Social marketing usually targets complex, often socially controversial behaviour, and benefits distantly behind the audience, who often go unnoticed, not to mention looking for solutions. Like other specialty crafts (i.e. clinical medicine), marketing makes extensive use of science, but it also learns through experience. It's a flexible framework where scientists, managers and artists work together to influence largescale behaviour.

Social well-being is an assessment of one's situation, and functioning in society proposes five aspects of social well-being: social inclusion, social contribution, social coherence, social realization and social acceptance. Social well-being was found to have a positive correlation with community participation, fertility, neighbourhood health, life satisfaction, and well-being, and a negative correlation between dysphoria and anomic aphasia. Issues in these communities are primarily addressed by social marketing programs. Researchers have also found that social welfare increases with education and age.

Therefore, high well-being leads to increased resistance to illness, accelerated physiological recovery, increased survival, low wellbeing leads to delayed wound healing, and social marketing is considered to enhance general well-being. Decoding to increases effectiveness, good physical, mental and social health etc., and also rewarding the employment, comprehensive community, attractive environment should be present in well being approches.

Social marketing aims to promote social well-being through social interests, including worship, law, ceremonies, religion, communication, entertainment, and the power to persuade individuals to act that way. It defines social benefits from a perspective and is believed to bring benefits to society as a whole. Social marketing has the potential to look for more effective programs to influence society for the sake of improving it.

The direct contribution of social marketing to happiness is clear. Various social marketing programs and interventions target a variety of social issues that are prevalent in society, such as alcohol use, tobacco use, sexual harassment, and health problems. These social marketing interventions aim to develop positive behaviour by curbing unhealthy social behaviour and activating the driving force of well-being.

Social marketing and well-being approches include various aspects and precedents of social marketing, mediator variables, moderator variables, and well-being aspects (social, hedonic, self-development). This study sought to establish a link between social marketing interventions and improving community social well-being. Effective application of social marketing principles can help change antisocial behaviour such as alcoholism, tobacco addiction, and illegal substance use. When designing social marketing interventions, social marketers should be aware of the various challenges identified in this study, including: Scope, exaggeration, effectiveness, ethics, compatibility and completeness.