International Journal of Accounting Research

Dr. A. Nithya

Biography

Dr. A. Nithya had done Ph.D in Management at Anna University, M.B.A in Finance & Marketing at Annai Mathammal Sheela Engineering College at Anna University, Coimbatore, Distinction with 91 %, M. Phil in Commerce in Holy Cross College at Bharathidasan University , Distinction with 81%,  M.Com in Holy Cross College at Bharathidasan University, I class with 74%, M.A Hindi at Dakshin Bharat Hindi Prachar Sabha at Madras University, I class with 67% and her experiences are Lecturer in Seetha Lakshmi Ramasamy College from Feb to June 2006, Lecturer in Annai Mathammal Sheela Engineering College –from June 2006 to Aug 2007,  Assistant Professor in PGP College of Engineering and Technology from Apr 2009 to Apr 2012, Professor in Kongunadu college of Engineering and Technology from June 2012 to till date.

Research Interest

Marketing Management, Advertising and Promotional Management, Sales and Promotional Management, Supply chain Management, Consumer Behavior, Customer Relationship Management, Marketing Research, Retail Management, Human Resource Management, Strategic Management, Human Resource Development, Organizational Behavior, Principles of Management, Financial Management, Accounting principles, Research Methodology, Statistical Management, Business Communication, Legal Aspect and Business law, Taxation,ublications,nternational Journals