Intellectual Property Rights: Open Access

Sreenivasulu NS

Publications

• Research Article
  Millennium and Generation Next Trademarks: Trends in Branding and Merchandising
  Author(s): Sreenivasulu NS Sreenivasulu NS
  
  In the recent past the field of trademark has witnessed considerable changes and trends which have introduced certain millennium and innovative trademarks. It is important to know about these new millennium and generation next trademarks which brought up innovative trademarks such collective marks, sound marks, smell marks, certification trade mark, scent mark service mark, color mark, taste mark, well known trade mark and feel marks. The paper attempts to throw some light on the new millennium and generation next trademark and their status under the current fabric of law of trademarks. .. View More»
  DOI: 10.4172/2375-4516.1000117

  Abstract PDF