Intellectual Property Rights: Open Access

Peter Morgan

Publications

• Research Article
  Asymmetric Demand Patterns for Products with Added Nutritional Benefits and Products without Nutritional Benefits
  Author(s): Ji (Karena) Yan*, Kun Tian , Saeed Heravi and Peter MorganJi (Karena) Yan*, Kun Tian , Saeed Heravi and Peter Morgan
  
  This paper investigates consumers’ demand patterns for products with nutritional benefits and products with no nutritional benefits across processed healthy and unhealthy foods. We integrate price changes (i.e. increases and decreases) into a demand model and quantify their relative impact on the quantity of food purchased. Firstly, we investigate how demand patterns vary across processed healthy and unhealthy products; secondly, we examine how demand patterns vary across nutrition-benefited products (NB) and non-nutrition-benefited products (NNB); and thirdly, we investigate how consumers respond to price increases and decreases for NB across processed healthy and unhealthy foods. Design/methodology/approach: We propose a demand model quantifying scenarios for price changes in consumer food choice behavior, and controlling for heterogeneity at household, store and brand levels... View More»
  DOI: 10.4172/2375-4516.1000160

  Abstract PDF