Review of Public Administration and Management

Fatemeh Bayat

Publications

• Research Article
  The Effects of Organizational Behavior and Activities in the Field of Innovation, Market-Orientation, and Competitor Orientation on Competitive Advantages in Services Industry
  Author(s): Fatemeh Bayat and Karim hamdi Fatemeh Bayat and Karim hamdi
  
  Today, actions and behavior of firms in competitive markets play a significant and effective role in endeavors for building competitive advantages. This is very evident in service oriented industries, such as insurance industry. Meanwhile, organizational endeavors are considered in three directions in this research, which include market-orientation, competitororientation, and innovation-orientation. The main objective of this study is to assess the effectiveness of organizational endeavors in the areas of innovation, competition and market orientation on building competitive advantages. The research method here is applied for the goal and survey for the descriptive nature. The statistical population of this research is the Staff of Saman Insurance branch. The number of people who participated in this research is 319 persons according to the Census Bureau of Saman Insurance. The resear.. View More»
  DOI: 10.4172/2315-7844.1000222

  Abstract PDF