Global Journal of Interdisciplinary Social Sciences

Abstract

Use of Eye Movement Tracking Technique in the Study of Layout and Composition Design Of Medieval Indian Manuscripts

Ms. Pranita Ranade

A graphic design is the art of visual communication which combines text, images, and graphic elements to convey information to an audience. It is predominantly use in a ‘Publication Design’. Visual hierarchy is the key element of any effective visual communication. It is an order, which directs the reader to absorb information in a particular way. ‘Contrast’, one of the principles of design is the key element preferably uses to show visual hierarchy. This technique makes composition of a page effective and dynamic. While observing Indian medieval manuscript designs, use of principles of design in planning of design is noticeable. A new technique called ‘Eye Movement Tracking’ is applied to study manuscripts. Equipment records observer’s attention while looking at a visual design. This method to study layout design can give a new dimension in understanding medieval Indian Art and Design knowledge, and Indian Graphic Design Ideas applied in designing Manuscripts.