Review of Public Administration and Management

Abstract

The Role of Human-Computer Interaction (HCI) in Preventing the Excesses in Attracting Customers to E-Commerce

Ali Amkhani Samadi

It is obvious that the progress of science and also the increase in working business and time restrictions have forced the human being to use the Internet networks and various personal computer systems in the world. Nowadays, the computers and the Internet networks have various applications in different aspects of human life; and the e-commerce is one of these applications which have caused dramatic changes in today's world. The e-commerce is considered as an efficient idea in optimal control of time and cost reduction and is welcomed by the governors and even the public; and its features are increasing day by day according to the competitive global environment. Therefore, the online sales organizations and websites are seeking to cover all or most of their activities in the forms of online services for customers through effective advertising. Moreover, the customers are looking for organizations and websites which are sufficiently reliable in order to build the infrastructures for their activities in the shortest time. In the field of e-commerce, the managers play effective roles in increasing the customer satisfaction, but unfortunately this science has become widespread in recent years and there are a lot of disorders and excesses by web designers in offering e-commerce services, so that some people are not willing to do their personal activities on the Internet due to overuse of advertising and provided service, and thus they have allocated their personal affairs to others and abandoned this technology over time. As the societies are now in progress, we should seriously take into account the factors which prevent this technology and should utilize the human-computer interaction (HCI) science which is a method for optimizing the computer affairs in order to generalize it and prevent those factors. Accordingly, it is suggested including the HCI science in e-commerce activities and advertising in order to prevent the destructive excesses in this field.