Global Journal of Interdisciplinary Social Sciences

Abstract

Pattern of Film, Soap Opera and Reality Show Consumption among TV Viewing Rural Women of Ludhiana District

Dippanjeet Kaur and Dr. Sheetal Thapar

A Study on 120 rural women of Ludhiana district was conducted to explore their pattern of film, soap operas and reality show consumption. The respondents, who were mostly in the age range of 30-50 years and educated at least upto secondary level, cited daily soaps and films as their most preferred genres. Comedy was found to be the most popular theme of TV programmes among rural women of Ludhiana, while themes like documentaries or agriculture were relegated to position of lesser importance. The respondents mostly treated TV as a source of entertainment rather than an instrument of information. It is important to note that information consumption, with or without the component of entertainment, is a pre-requisite for democratization of information.