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Abstract
Integrating Cultures into Business English for Globalization
Peter S. Shieh
To foster the globalization of college ELLs with business majors, develop their multicultural awareness, and improve their English language proficiency in the content areas, the author conceptualized semiotics into the course of Business English for Specific Purposes (ESP) by integrating English language arts, multicultural literacy, and curriculum in business. Students’ English proficiency, multicultural competency, and successful communication with real people in the business world were achieved.