Global Journal of Interdisciplinary Social Sciences

Abstract

Group approach and technology adoption – A case study in Sericulture

G. S. Geetha and P.Sudhakar Rao

In sericulture extension the importance of social network for diffusion of information particularly among rural women remain untargeted. Formation of sericulture women group would increase women’s participation capacity, motivation to learn, share experiences and feelings and subsequently increasing their inner strength and group solidarity ultimately leading to their empowerment. Women also acquire good bargaining power through participation in-group activities. Organizing and conducting technology demonstrations and group discussions locally at their homesteads entrusts them with space to participate, learn new technologies and adopt the same for increased production of quality and quantity of cocoons over and above the existing levels.