Journal of Coastal Zone Management

Abstract

A Development Plan for Tourism Potentials in Coastal Area of Ujungnegoro, Batang Regency

Suzanna Ratih Sari and Edy Darmawan

Ujungnegoro is one coastal area in Batang Regency Central Java, which offers a unique environmental
setting as well as enormous tourism potentials such as marine resources, aquaculture and plantations.
Furthermore, Ujungnegoro has a variety of terrain ranging from plain to hills. Despite these potentials,
presently the government faces some problems which hinder the development of tourism in this area,
namely limited capital for development purposes, absence of infrastructure, inadequate government
assistance in terms of budgeting and technical assistance. This paper analyzes these problems and
identifies appropriate planning strategies that may be adopted to promote the tourism industry in
Ujungnegoro, Batang Regency. These strategies will hopefully evolve into policies that will develop this
area into uppropriate tourist destination. Should this come to pass, this area will provide a greater
contribution to the development of the area as a whole.